The newly founded packaging boutique will provide packaging design, engineering and sourcing across all categories in the beauty industry.
NEW YORK, UNITED STATES, July 25, 2022 /EINPresswire.com/ — Marie Claire Beauty Group (MCBG), a well-established and highly respected company servicing the beauty industry since 1937, has teamed up with start-up Bijou Beauty to found the first-ever packaging boutique. This new venture provides high-quality packaging design, engineering and sourcing services for start-ups, explosive growth brands and trendsetters. Bijou Beauty is excited to join forces with such an experienced and ingenious team and looks forward to helping brands achieve their goals bringing their dynamic products to market.
Bijou Beauty is a multi-talented team created and dedicated to packaging design, engineering, and sourcing. With a passion for all things creative and a keen eye for detail; the start-up offers a wide range of services for packaging, from concept to creation.
“Our goal is to provide brands with a simple, pragmatic, and sustainable solution to the ever changing and competitive beauty landscape. We embrace the complex, the creative and the cutting edge – it’s what we do” said President and Founder Kal Kalyanasundaram
The acquisition is a strategic move for the Marie Claire Beauty Group and underscores the company’s commitment to nurturing and supporting emerging brands. Bijou Beauty will now fall under the umbrella of the Marie Claire Beauty Group, which operates globally as a beauty incubator and a 360-degree ecosystem. This includes companies such as FRANCE LAB, Desdoigts, Apartment 103, ABO Cosmetiques and CEGEDIS. The group’s expertise will help to develop the Bijou brand further and expand its reach to new markets.
He continued, “We are a beauty powerhouse with a global vision of the beauty industry and multi-disciplinary execution capabilities. From conception, turn-key development, end delivery and marketing optimization to strategic investments, our ecosystem has unparalleled cross-functional expertise in creating brand value and business growth.”
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This news story originally appeared at Beauty - on 30 July 2022