CORONA, Calif., July 25, 2023 /PRNewswire/ — Monster Energy Up & Up, the largest and longest-running college music tour, has announced Dr. Fresch as the Fall 2023 headliner. As always, this tour has no pre-determined dates or route — it is the fans who decide. More than 100 college student ambassador teams from across the U.S. will now rally their schools, through guerilla marketing and influencer campaigns, to try become one of five stops on the Doctor’s itinerary — and get the chance to co-produce to a killer college gig.
“What’s up Up and Up, it’s Dr. Fresch. I’m BEYOND stoked to be your headliner for Fall 2023. The craziest shows I play are college parties and we’re gonna decide who the wildest schools in the nation are right now. Let’s go!! See you on the road this Fall!!”
Up & Up is the March Madness of College Music Festivals. Each campus team, using their own Instagram and TikTok handles, engages in a two-day campaign to sell the most pre-sale tickets for the festival. The top five schools with the highest pre-sale count after 48 hours becomes a stop on the tour. The winning colleges then collaborate with Up & Up producers to bring the festival to a nearby venue.
Only the winning school’s credit cards are processed. This unique ticketing model has led to sold-out hard ticket college tours in premium venues for four consecutive semesters.
The benefits of this model are three-fold: first, it ensures artists are playing only gigs where they are most desired; secondly, it provides invaluable industry experience to those hoping to pursue careers in music business and event management; and thirdly, it guarantees an epic show for students without gouging them on ticket prices.
“The Up & Up festival opened the door for me to gain invaluable experience in the music industry,” said Will Macy, a senior at UC Santa Barbara, who helped secure first place in Spring 2023. “After winning the competition I worked hand and hand with industry professionals to curate the perfect event. The Chris Lorenzo show in Santa Barbara supplied me with important skills I will utilize in all my future endeavors! I cannot thank my Up & Up family and Monster Energy enough for believing in my team to bring Santa Barbara a show no one will forget.”
Since its inception in Fall 2016, the Monster Energy Up & Up Festival has redefined the college concert experience by breaking free from conventional programming boards and middle buyers. Through this approach, Up & Up empowers college students to curate events with top artists, imparting valuable lessons in sales and the rewards of earning an unforgettable experience.
Previous winning campuses include University of Alabama, Arizona, ASU, Clemson, CU Boulder (3x), Bryant, University of Dayton (3x), Lehigh, JMU, Florida State, Indiana University, LSU, University of Oregon, Penn State, Oregon St University, UCSB (2x), UC Davis (2x), San Jose State (6x), UC Santa Cruz (3x), University of Virginia (2x), Miami-Ohio (5x), UT Austin, Washington State University (5x), UNCW (3x), Virginia Tech (2x) and Wake Forest.
In addition to its unique festival model, Up & Up offers an exciting extension of collegiate programming: Club 100. This virtual event via Zoom attracts attendees from over 200 universities, and features surprise performances by renowned music artists, thought-provoking industry guest speakers, valuable educational opportunities, and exciting giveaways.
The Up & Up Fall 2023 national competition kicks off on September 13th at 4 p.m. EST, with the winning festivals set to take place in October and November.
College students seeking music industry experience & internship credit can apply at www.upandupfestival.com/
ABOUT MONSTER ENERGY:
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the hip hop lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and artists represent. More than a drink, it’s the way of life lived by athletes, sports, artists, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
ABOUT DR. FRESCH
In 2013 after winning Insomniac’s Discovery Project Contest, Tony Fresch launched the Dr. Fresch project. His debut self-titled EP and innovative hip-hop/rap remixes quickly exploded in the blogosphere. Dr. Fresch’s music weaves together elements of house, hip-hop/rap, and midtempo to create a unique, forward-thinking sound. Over the summer of 2015, Dr. Fresch launched his semi-monthly mix series “House Call” which has since garnered tens of millions of plays. The Dr. Fresch brand has continued to grow with the launch of his record label “House Call Records.” Dr. Fresch holds a prominent role on the festival circuit, playing the likes of EDC Las Vegas, Paradiso, Moonrise, Electric Forest, CRSSD, Splash House, Osheaga, Shambhala and more.
ABOUT THE MONSTER ENERGY UP & UP FESTIVAL:
Monster Energy Up & Up is the largest national college festival promoter in the US, powered by a community of campus ambassador teams across the country. Up & Up’s innovative guerrilla ticketing system is simple: students crowdsource demand on their campuses leading up to a 48-hour competition period; colleges with the most pre-sales earn the chance to work with our team to craft a music experience of-a-lifetime, while also gaining valuable industry experience. Past live headliners include Cash Cash (2016), Alan Walker (2017), GRYFFIN (2018), Two Friends (2018), Slushii (2019), Lost Kings (2019) Elephante (2019), Troyboi (2020), Loud Luxury (2021), San Holo (2022) Dom Dolla (2022) and Chris Lorenzo (Spring 2023)
FOLLOW MONSTER ENERGY UP & UP:
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FOLLOW MONSTER ENERGY:
www.monsterenergy.com
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FOLLOW MONSTER ENERGY MUSIC:
www.monsterenergy.com/music
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CONTACT: [email protected]com
SOURCE Monster Energy
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