Introducing Whiskey JYPSI Eric Church and partner Raj Alva collaborate with award-winning whiskey maker Ari Sussman to create a disruptive new brand for the “JYPSI spirit” in all of us With a slogan of “Tradition Reimagined,” Whiskey JYPSI leans forward through thoughtful innovation and a reconstruction of traditional practices… but with a contemporary twist… Creating […]
The post Outsiders Spirits–Co-Founded by CMA Entertainer of the Year and 10-time GRAMMY nominee Eric Church–To Unveil New Whiskey first appeared on TREND MAG.
